Listing checkedPaidSpoiledChild
ODDITY's direct-to-consumer hair, skin and collagen brand, where the SpoiledBrain engine matches your profile to products and Auto-Refill handles repeat orders.
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Key takeaways
- SpoiledChild is a direct-to-consumer hair, skin and supplement brand, not a software product. ODDITY, the company behind IL MAKIAGE, launched it on 2 February 2022, and the only named AI is SpoiledBrain, a proprietary recommendation engine that matches your profile to products such as E27 Extra Strength Liquid Collagen and I34 TruFolix Hair Growth & Strengthening Liquid. No app, API, plugin or model was found to evaluate, just a storefront where personalization feeds the sale.
- The audience is shoppers, and it has stayed that way. The brand launched U.S.-only with 17 products, and third-party traffic estimates for June 2026 still put about 88% of visits in the United States. Anyone looking for a skin-analysis tool, a dermatology service or a developer integration is in the wrong place; this is a retail checkout with a quiz in front of it.
- There are no plan tiers and no published price list to quote. Launch coverage in February 2022 reported $45 to $95 per product, and later review coverage treated E27 at $39.20 a month on subscription as premium; nothing more current could be captured as of August 2026. What is documented is the billing mechanics: Auto-Refill charges each time a shipment goes out, changes must be made 24 hours before shipment, and Try Before You Buy bills the full price for anything not returned inside the trial period.
- Traffic is large, ad-driven and uneven. A third-party estimate puts June 2026 at roughly 7.8 million visits, down about 32% on the prior month, and a separate estimate reported 11.4 million for the same month, so treat the number as a range. About 45% of visits arrive from display ads and 23% from email; organic search is around 3%.
- The biggest caveat is billing. As of August 2026 the Better Business Bureau showed 488 complaints over three years and a 3.79 out of 5 average across 1,348 reviews, and Trustpilot's March 2026 summary paired praise for the products with recurring complaints about automatic shipments, upselling and products running out before the month does.
What is SpoiledChild?
SpoiledChild sells haircare, skincare and supplements built around what the homepage calls "intelligent skin & hair products that refuse to take aging seriously." It's the second brand from ODDITY, the consumer-tech company that built IL MAKIAGE, and it reuses that company's online-only, data-science approach. Instead of walking a shelf, you answer questions about yourself, and SpoiledBrain, the brand's proprietary machine-learning engine, returns a product or a sequence of products. Payment is for the goods that arrive at your door, not for the recommendation.
Two things look different from a typical beauty store: the shape of the catalogue, and how it's sold. Products carry codes rather than names, E27 for the liquid collagen, I34 for the hair-growth liquid, and several come in a refillable capsule system the company describes as patented. Shopping is organized by concern, thinning or damaged hair on one side and visible aging on the other, and the storefront pushes repeat purchase through Auto-Refill, which ships on a cadence you choose and charges you each time. In eligible territories a Try Before You Buy option lets you receive selected products before paying for them in full.
SpoiledBrain is the only named AI system, and the company publishes nothing about how it works: no model architecture, version, benchmark, API or third-party foundation model. It combines profile inputs with what the brand calls millions of data points, and there's no evidence it diagnoses anything or offers medical advice. The "age-control" framing is marketing positioning, not a medical claim, and the product pages themselves tell anyone who is pregnant, nursing, on medication or managing a condition to consult a doctor first.
How it works
Ask SpoiledBrain or browse by concern
Open spoiledchild.com in a browser. The homepage offers two routes: an Ask SpoiledBrain prompt that starts the recommendation flow, and category routes such as Shop Hair, Shop Skin, Shop by Hair Concern and Shop by Skin Concern for people who would rather go straight to the shelf. There's nothing to install, and you don't need an account to browse.
Give the engine a profile
The recommendation route asks for personal-profile inputs and the result you're after, such as thinning hair or visible aging. SpoiledBrain matches that profile against the brand's collective data and returns a single product or a sequence of products to use together.
Read the product page properly
Each product page lists ingredients, directions, warnings and refill options alongside the claims. E27 Extra Strength Liquid Collagen, for example, is a bovine type 1 and 3 collagen with vitamin C and hyaluronic acid, taken at 1 to 2 tablespoons a day. The medical warnings live here, so read the page before checkout rather than after.
Buy once or set up Auto-Refill
At checkout you pay per product or choose Auto-Refill, which sets a quantity and frequency and creates recurring physical shipments. Each shipment is charged when it is sent, plus tax and any shipping. You can change or cancel through My Account > My Auto-Refills or the pre-shipment email, but only up to 24 hours before a shipment leaves.
Features
SpoiledBrain
The brand's proprietary machine-learning engine. It takes your personal profile and stated goals, combines them with collective customer data, and returns a product or a routine. The company calls it proprietary and leaves it there: there's no published architecture, version history, benchmark or API, and no indication that it diagnoses skin or hair conditions.
Shop by Hair Concern and Shop by Skin Concern
Discovery is organized around the problem rather than the product name. The hair side covers concerns such as thinning, damage and strength; the skin side is organized around visible aging goals. It's the route for people who already know what they want to fix and don't want to run the quiz.
E27 Extra Strength Liquid Collagen
The flagship supplement, a bovine type 1 and 3 collagen with vitamin C and hyaluronic acid. Directions call for 1 to 2 tablespoons daily. One later review treated its subscription price of $39.20 a month as premium, and the product page carries the standard warning to consult a doctor if you are pregnant, nursing, on medication or managing a medical condition.
I34 TruFolix Hair Growth & Strengthening Liquid
The named hair-growth and strengthening line shown on the homepage, sold alongside the hair concern routes. The vendor's own FAQ also lists A22 Biotin Boost Hair + Scalp Serum in the same family.
Refillable capsule system
Several products ship in capsules the company describes as part of a patented refillable skincare and haircare system. Refills and a recycling or return process are promoted under the brand's sustainability program, which is also the mechanism that makes repeat ordering the default.
Auto-Refill
Recurring delivery with a selectable quantity and frequency. Each shipment is charged when sent, plus tax and applicable shipping, and cancellation or changes are handled from My Account > My Auto-Refills or the notification email. Cancellation takes effect immediately, but an order already inside the 24-hour pre-shipment window may still go out and be charged.
Try Before You Buy
In eligible territories, selected products can be tried under a defined charging and return period. It isn't a free trial: you pay a nonrefundable original shipping fee, authorize a hold or charge on your card, and are billed the full price for anything not returned within the stated trial period.
What people use it for
- Finding a hair or skin routine aimed at visible age-control goals.
- Exploring products for thinning or damaged hair.
- Comparing collagen supplements, serums and hair-strengthening liquids in one catalogue.
- Shopping by hair or skin concern instead of by product name.
- Setting up refillable packaging and Auto-Refill for products you buy every month.
- Reviewing ingredients, directions and warnings before committing to a purchase.
It isn't a substitute for a diagnosis, dermatological care or independently verified medical treatment; the product pages' own warnings send anyone with a relevant medical circumstance to a doctor first.
Who it’s for
Pricing
There are no software plans, seats, credits or trials here. You pay for physical products, and the current price of each one could not be captured as of August 2026. The best dated independent figure is trade coverage from the February 2022 launch, which reported $45 to $95 per product, and later review coverage put E27 at $39.20 a month on subscription. Prices vary by product, market and promotion, so check the product page. SpoiledBrain recommendations are free as part of browsing, but Try Before You Buy is not a free trial: in eligible territories you pay a nonrefundable original shipping fee, authorize a hold or charge, and are charged the full price for items not returned within the trial period. Auto-Refill charges each time a shipment is sent, plus tax and applicable shipping, and you can cancel or modify only up to 24 hours before shipment through My Account > My Auto-Refills or the notification email; an order already inside that window may ship anyway. A Prepaid Annual Plan, where offered, charges a full year's supply upfront and can be cancelled, but the prepaid amount is not refunded. Regular orders can generally be returned within 60 days of the order date and Auto-Refill orders within 30 days, in both cases minus original shipping; the UK help center adds that returns can take up to two weeks to process and that exchanges are not offered there. No price change or tier rename was confirmed in the 12 months to August 2026.
Traffic & reach
These are third-party estimates from our last check, a proxy for shopper interest rather than an official figure, and they disagree with each other: one estimate put June 2026 at about 7.8 million visits, down roughly 32% on the previous month's 11.4 million, while a separate estimate attributed the 11.4 million figure to June itself. The shape of the traffic is the more reliable signal. Around 45% of visits arrive from display ads and 23% from email, with direct traffic near 11% and organic search around 3%, which is what a heavily advertised retail brand looks like rather than a tool people search for by need. About 88% of visits come from the United States, with Brazil and Canada the only other countries above 1%.
Visits, June 2026
7.8M
▼ 32% month over month
Nov '25Jun '26
Top countries
- United States88%
- Brazil3.5%
- Canada2.0%
- Germany0.5%
- United Kingdom0.4%
Traffic sources
- Display ads45%
- Email23%
- Direct11%
- Paid search6.7%
- Referrals6.1%
- Organic search3.3%
- Affiliates2.7%
- Paid social1.7%
- Visits, last 3 months
- 28.3M
- Avg. visit
- 3m 10s
- Pages per visit
- 2.7
- Bounce rate
- 51.6%
- Brand searches / mo
- 45K
User reviews
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What people rate it for. Product quality and visible results are the recurring positives in Trustpilot's March 2026 summary, and reviewers there also praised customer service as helpful, professional and responsive. The product pages lean on convenient routines, refillable packaging and a 60-day return window, and launch coverage in February 2022 credited the brand with a differentiated, premium take on personalization. As of August 2026 the Better Business Bureau showed a 3.79 out of 5 average from 1,348 customer reviews, so the public picture is mixed rather than uniformly bad.
The billing complaints are a pattern, not noise. The Better Business Bureau listed 488 complaints over three years as of August 2026, 138 of them closed in the prior 12 months. Product issues were the largest category at 182, followed by 65 billing, 35 sales and advertising, 33 delivery and 19 customer-service complaints. Trustpilot's March 2026 summary flagged dissatisfaction with automatic shipments, pressure to add products at checkout, products not lasting a full month and some not delivering the expected results. SmartCustomer's August 2026 aggregation reported frequent complaints of unexpected extra charges, unauthorized billing, aggressive upselling and support that is hard to reach, with no phone line; that is a third-party summary, not proof that each report is substantiated.
Try Before You Buy is where the disputes concentrate. BBB complaint narratives allege large charges after Try Before You Buy returns or cancellations. The company's terms explain the mechanism: the original shipping fee is nonrefundable, payment may be held, and unreturned products are charged after the trial period. Another complaint extract described gastrointestinal side effects from a collagen product and a refund request refused as outside the stated window, which under the terms is 30 days for Auto-Refill orders and 60 days for regular ones. These are customer allegations recorded by the BBB, not adjudicated findings.
The health and expert claims are the company's own. The brand says its products are dermatologically tested and developed with experts, and the vendor FAQ goes further and calls them approved by dermatologists and experts. Nothing independent supports a blanket approval, and no regulatory enforcement action or security breach turned up as of August 2026. The product pages carry medical warnings, including a direction to consult a doctor for pregnancy, nursing, medication or medical conditions. Privacy is an open question. The site says SpoiledBrain uses profile and collective data, but whether that data trains models, is de-identified or can be deleted was not confirmed, so read the current privacy policy before handing over a profile.
The growth numbers belong to the parent company. ODDITY's launch announcement said it was applying the platform that grew IL MAKIAGE to more than $250 million in online revenue in three years. That is the parent's claim about a different brand, not SpoiledChild revenue, and no revenue, profitability or user count for SpoiledChild itself has been published. Headcount is soft too: LinkedIn showed 51 to 200 employees and 7,772 followers on 4 August 2026, and a separate entity profile estimated 52 staff; neither is audited.
Frequently asked questions
Company & links
- Company
- SpoiledChild
- Founded
- 2022
- Founders
- Oran Holtzman, Shiran Holtzman-Erel
- Leadership
- SpoiledChild is an ODDITY brand. ODDITY's disclosed founders are siblings Oran Holtzman, co-founder and CEO, and Shiran Holtzman-Erel, co-founder; the 2022 launch announcement said the SpoiledChild team reused ODDITY's online-only, AI and machine-learning capabilities. The Better Business Bureau's business profile also names Gil Efrati, Laura Sluyter and Miranda May in its leadership listing for SpoiledChild Inc., the operating entity, which the BBB places at 110 Greene St, Floor 2, New York, NY 10012. No further biography for any of them was documented.
- Funding
- No financing round for SpoiledChild on its own was confirmed; it is ODDITY's second homegrown brand and shares technology and teams with IL MAKIAGE. The one relevant financing is ODDITY's January 2022 secondary-market private round of $130 million, with Thomas Tull, Franklin Templeton, Fidelity Management & Research Company and First Light Capital Group named, at a reported $1.5 billion valuation. L Catterton's $29 million investment in 2017 went to IL MAKIAGE, not SpoiledChild, and trade coverage says ODDITY acquired the AI imaging startup Voyage81 before the launch. No acquisition of SpoiledChild and no authoritative total-raised figure were confirmed.
- Scale
- LinkedIn listed 51 to 200 employees and 7,772 followers on 4 August 2026, and a separate entity profile estimated 52 workers; neither is an audited headcount. ODDITY's launch announcement claimed it had grown IL MAKIAGE to more than $250 million in online revenue in three years, which is the parent company's self-reported figure for a sibling brand. No revenue, profitability or user count for SpoiledChild itself has been published, and no layoff announcement was found.
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